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undergraduate thesis
DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA
Završni rad
Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:629014
Dželalija, Željka
University of Split
Faculty of economics Split

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Dželalija, Ž. (2018). DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:629014

Dželalija, Željka. "DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:629014

Dželalija, Željka. "DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:629014

Dželalija, Ž. (2018). 'DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:629014

Dželalija Ž. DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:124:629014

Ž. Dželalija, "DRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:629014

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TitleDRUŠTVENI STALEŽI I PONAŠANJE POTROŠAČA: PERSPEKTIVE POSLOVNIH I INDIVIDUALNIH KUPACA : Završni rad
AuthorŽeljka Dželalija
MentorIvana Kursan Milaković (mentor)
MBZ: 350835
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Problem istraživanja u ovom radu obuhvaća utvrđivanje stavova poslovnih i individualnih kupaca o društvenim slojevima potrošača. Na temelju toga, cilj je bio istražiti stavove i utvrditi njihov značaj za ponašanje potrošača. U tu svrhu provedena su tri intervjua s djelatnicima trgovina JYSK, Kare design i Prima kako bi se došlo do stavova poslovnih kupaca te anketa koja je obuhvatila 186 pojedinaca, da bi se saznali stavovi individualnih kupaca. Rezultati istraživanja su pokazali da je svijest poslovnih kupaca o društvenim slojevima potrošača mnogo veća od svijesti individualnih kupaca. Perspektiva poslovnih kupaca uglavnom potvrđuje teorijska saznanja o društvenim slojevima potrošača, dok to nije slučaj kod perspektive individualnih kupaca. Poslovni subjekti bi trebali u budućnosti temeljitije istražiti mogućnosti, želje, potrebe i čimbenike koje utječu na kupovno ponašanje pojedinca te im se prilagoditi u što većoj mjeri. Na kraju rada daje se uvid u zaključna razmatranja, ograničenja rada kao i prijedloge budućeg istraživačkog djelovanja.
Abstract (english)
The research problem in this paper is based on identification of the attitudes of business and individual customers towards the social classes of consumers. Based on this, the aim was to investigate attitudes and determine their significance for consumer behavior. For this purpose, three interviews were conducted with JYSK, Kare design and Prima retailers to reach the business customers viewpoint and a survey involving 186 individuals in order to find out the views of individual customers. The research results show that the awareness of business customers about the social classes of consumers is far greater than the awareness of individual customers. The business customer's perspective largely confirms theoretical knowledge of the social classes of consumers, while this is not the case for individual customers' perspectives. Businesses should, in the future, explore more thoroughly the opportunities, desires, needs and factors that affect the purchasing behavior of the individuals and adapt them to the fullest extent. At the end of the paper, the concluding insights are provided, as well as the research limitations and the future research suggestions.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:629014
Study programmeTitle: Small Enterprise Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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RepositoryREFST
Created on2018-11-29 11:16:17