prikaz prve stranice dokumenta ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA
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master's thesis
ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA
Diplomski rad
Split: University of Split, Faculty of economics Split, 2018. urn:nbn:hr:124:422776
Čurak, Lucija
University of Split
Faculty of economics Split

Cite this document

Čurak, L. (2018). ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:422776

Čurak, Lucija. "ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:422776

Čurak, Lucija. "ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2018. https://urn.nsk.hr/urn:nbn:hr:124:422776

Čurak, L. (2018). 'ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:422776

Čurak L. ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:124:422776

L. Čurak, "ZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:124:422776

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Metadata
TitleZEMLJA PODRIJETLA (COO) I EKOLOŠKO OZNAČAVANJE PROIZVODA : Diplomski rad
AuthorLucija Čurak
MentorDario Miočević (mentor)
MBZ: 393590
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2018-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Ovaj rad je podijeljen u dva dijela: teorijski i empirijski. U teorijskom dijelu rada dan je pregled i sinteza postojeće znanstvene i stručne literature koja je istraživala fenomene potrošačkog etnocentrizma i utjecaj zemlje podrijetla na ponašanje potrošača. Dodatno, obrađeni su pravni aspekti u ekološkoj proizvodnji i označavanje ekoloških proizvoda. U empirijskom dijelu rada prikazani su postupak provođenja fokus grupe i rezultati provedenog istraživanja. Kvalitativno istraživanje imalo je za cilj odgovoriti na postavljena istraživačka pitanja tj. spoznati da li stupanj razvijenosti zemlje podrijetla i način proizvodnje sudionicima u istraživanju predstavljaju bitnu odrednicu u kupovnim odlukama. Rezultati istraživanja su pokazali da se kupovna odluka više temelji na prethodnom iskustvu s proizvodom i ovisi i o cijeni prehrambenog proizvoda tj. evaluacija prehrambenih proizvoda ne temelji se na zemlji podrijetla. Ipak, većina sudionika fokus grupe smatra da je potrebno da se na ekološkim prehrambenim proizvodima navede zemlja podrijetla.
Abstract (english)
This paper is divided into two parts: theoretical and empirical. The theoretical part of the paper presents an overview and synthesis of existing scientific and professional literature that has explored the phenomena of consumer ethnocentrism and the influence of the country of origin on consumer behavior. In addition, the legal aspects of ecological production and labeling of ecological products have been presented. In the empirical part of the paper, the process of implementing the focus group and the results of the research are outlined. Qualitative research aimed at answering the set research questions, ie. to know if the level of development of the country of origin and the production method are important determinants of the purchasing decisions for the focus group participants. The results of the study have shown that purchasing decisions are more based on previous experience with the product and depend on the price of the food product, ie. the evaluation of food products is not based on the country of origin. Nevertheless, most focus group participants feel it is necessary to include a country of origin on organic food products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:422776
Study programmeTitle: Business Studies
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryREFST
Created on2018-12-11 07:54:08