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undergraduate thesis
POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD
završni rad
Split: University of Split, Faculty of economics Split, 2016. urn:nbn:hr:124:938932
Babić, Anamarija
University of Split
Faculty of economics Split

Cite this document

Babić, A. (2016). POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:938932

Babić, Anamarija. "POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:938932

Babić, Anamarija. "POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2016. https://urn.nsk.hr/urn:nbn:hr:124:938932

Babić, A. (2016). 'POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:938932

Babić A. POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2016 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:124:938932

A. Babić, "POZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:124:938932

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Metadata
TitlePOZICIONIRANJE ČARTER KOMPANIJE KROZ INTEGRIRANI NAUTIČKI PROIZVOD : završni rad
AuthorAnamarija Babić
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2016-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog završnog rada je pozicioniranje male čarter kompanije u Hrvatskoj u uvjetima velike konkurencije na tržištu. Cilj ovog rada je predstaviti konkurentne sastavnice nautičkog turističkog proizvoda kao temelj za pozicioniranje i diferencijaciju ponude male čarter kompanije. U prvom dijelu rada prezentirane su teorijske osnove vezane za temu rada koje uključuju objašnjenje pojma nautičkog turizma, njegovog razvoja i trenutnog stanja u Hrvatskoj kao i analizu nautičkih turista u Hrvatskoj. U teorijskom dijelu se također objašnjava pojam čarter kompanije, njen asortiman usluga s naglaskom na čarter kompanije u nautičkom turizmu Hrvatske. Empirijski dio rada odnosi se na istraživanje u kojem se ispituju i predstavljaju mogućnosti pozicioniranja male čarter kompanije kroz integrirane nautičke proizvode. U ovom dijelu nalaze se tri primjera integriranih nautičkih proizvoda tipične male čarter kompanije u Hrvatskoj, kao i prijedlozi za pozicioniranje čarter kompanije putem marke, asortimana te gerilskog marketinga.
Abstract (english)
The theme of this final essay is positioning of a small charter company in Croatia in terms of a competitive market. The aim of this essay is to present competitive elements of nautical tourism offer for positioning and differentiation of a small charter company. The theoretical part related to the topic is presented in the first part of the essay. It includes an explanation of the term of nautical tourism, its development and current situation in Croatia as well as an analysis of nautical tourists in Croatia. The theoretical part also explains the concept of charter companies and its range of services with a focus on charter company in Croatian nautical tourism. The empirical part of the essay refers to the study which examined the possibilities of positioning small charter companies through integrated nautical offers. In this section there are three examples of integrated nautical offers for a typical small charter company in Croatia as well as suggestions for positioning of charter company through the brand, range of goods and guerrilla marketing.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:938932
Study programmeTitle: Business Studies
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryREFST
Created on2016-10-25 08:20:21