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master's thesis
„MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG
Završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:271156
Vrkić, Bruno
University of Split
Faculty of economics Split

Cite this document

Vrkić, B. (2020). „MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:271156

Vrkić, Bruno. "„MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:271156

Vrkić, Bruno. "„MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:271156

Vrkić, B. (2020). '„MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:271156

Vrkić B. „MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:271156

B. Vrkić, "„MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:271156

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Metadata
Title„MUSTANG LUX CAMP“ –POKRETANJE NEPOLJOPRIVREDNE JELATNOSTI NA OPG-U MUSTANG : Završni rad
AuthorBruno Vrkić
MentorMarko Hell (mentor)
MBZ: 259274
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Turizam je u svijetu ali i u hrvatskoj jedna od najvažnijih gospodarskih grana, koja sa sobom nosi uzastopne promjene i nadogradnju. Upravo zbog želje za nadogradnjom, i želje kako biti drugačiji u ovoj grani je dovelo prvo do kampiranja,a u posljednjih 15 godina i do glampinga, luksuznog kampiranja. Obiteljsko poljoprivredno gospodarstvo Mustang, koje se nalazi u Glavicama, pored Sinja posluje već niz godinu, no upravo ta želja za isticanjem i za nadogradnjom dovela je do toga da u svoje poljoprivredno gospodarstvo unesu novu djelatnost i to djelatnost turističkog nepoljoprivrednog tipa. Cilj je izgraditi 10 glamping kućica uz očuvanje postojećih i stvaranje novih radnih mjesta tako da bi smanjio depopulaciju i poticanje razvoja ruralnih područja. Djelatnošću se želi privući veći broj turista koji bi bili korisnici usluga smještaja te tako povećati ukupne prihode OPG-a za min. 20%. Edukacijom postojećeg kadra i zapošljavanjem novih stručnih djelatnika postići će se dugoročna održivost projekta. Uspješna realizacija ovog projekta će donijeti povećanje ukupnih prihoda, iskorištenost turističkog potencijala,OPG je održiv o konkurentan na tržištu te naravno glavni rezultat je izgradnja 10 glamping kućica te zadržavanje postojećih radnih mjesta i zapošljavanje novih radnika.
Abstract (english)
Tourism is one of the most important economic branches in the world, but also in Croatia, which brings with it successive changes and upgrades. Precisely because of the desire to upgrade, and the desire to be different in this branch, it has led first to camping, and in the last 15 years to glamping, luxury camping. The Mustang family farm, located in Glavice,near Sinj has been operating for many years, but it was this desire to stand out and upgrade that led to the introduction of a new activity in their farm, a tourist non-agricultural activity. The goal is to build 10 glamping houses while preserving existing and creating new jobs so as to reduce depopulation and encourage the development of rural areas. The activity aims to attract a larger number of tourists who would be users of accommodation services and thus increase the total income of family farms by min. 20%. The long-term sustainability of the project will be achieved by educating the existing staff and hiring new professionals. Successful implementation of this project will bring an increase in total revenue, utilization of tourism potential, family farms are sustainable and competitive in the market and of course the main result is the construction of 10 glamping houses and retaining existing jobs and hiring new workers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:271156
Study programmeTitle: GRADUATE PROFESSIONAL PROGRAMME IN MANAGEMENT; specializations in: Project management, Financial and tax management, Accounting and revision, Tax management, Accounitng
Course: Project management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/specijalistica ekonomije (stručni/a specijalist/specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
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RepositoryREFST
Created on2020-10-13 10:05:16