A license is a right that authorizes its holder to exploit the objects of intellectual property rights; in a broader sense, approval for the performance of certain activities or the use of facilities, which cannot be performed freely, ie. to use. The establishment of a license creates a new right. A license can operate in such a way that no one other than its holder can use the facility in the management of which it was established (as an absolute right) and then it is an exclusive license, or it can still be established as a non-exclusive (ordinary) license, which acts relatively can be assigned to a larger number of people at the same time. By acquiring the right to a license, licensees themselves create new products, services and market opportunities, can reduce the cost of acquiring new technology, without the need for development authorities, save time on the release of a new product on the market and bankruptcy competitive advantage over rivals, especially if their license exclusive. However, potential risks and disadvantages of licensing include loss of control (in part or in full) over the invention, impaired licensee's ability to effectively commercialize the patent, risk of poor strategy or performance damaging product success, poor management quality potentially damaging brand or product reputation. As the company seeks to take advantage of new markets in other countries, it raises the question of whether licensing strategies that are effective in one country will be effective in other countries. Therefore, it is especially important for the licensor to understand that each country differs in its specifics and that it must be seen as a separate territory. Differences may exist, not only in the language and relative effectiveness of different licensing strategies, but also in areas such as market structures, retail patterns, legal systems and restrictions, and tax implications.