prikaz prve stranice dokumenta IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA
  Download
PDF 1.29 MB
master's thesis
IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA
Diplomski rad
Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:643260
Dotur, Viktorija
University of Split
Faculty of economics Split

Cite this document

Dotur, V. (2017). IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:643260

Dotur, Viktorija. "IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:643260

Dotur, Viktorija. "IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:643260

Dotur, V. (2017). 'IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:643260

Dotur V. IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:643260

V. Dotur, "IDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:643260

Please login to the repository to save this object to your list.
Metadata
TitleIDENTITET I POTENCIJALNI RESURSI DESTINACIJE U FUNKCIJI JAČANJA TURISTIČKOG IMIDŢA : Diplomski rad
AuthorViktorija Dotur
MentorNeven Šerić (mentor)
MBZ: 284496
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Svrha diplomskog rada je bila na primjeru Cetinske krajine ukazati na mogućnosti i potencijale razvoja selektivnih oblika turizma u cilju jaĉanja imidţa destinacije. Rad je obuhvatio pojmovno definiranje svih vaţnijih ĉimbenika u formiranju kvalitetnog turistiĉkog proizvoda te marketinga u turizmu. U radu je obavljena detaljna analiza dosadašnjeg razvoja turizma u destinaciji kao i potencijalnih resursa bitnih za budući rast i razvitak turizma. Empirijski dio rada pruţio je uvid u upoznatost ispitanika sa nekim od bitnih resursa, te ukazao na buduća riješenja. Doprinos diplomskog rada se oĉituje u definiranju turistiĉkih resursa u cilju jaĉanja diferencijacije i konkurentnosti destinacijske ponude.
Abstract (english)
The main purpose of this thesis was to demonstrate pontential of the development selective forms of tourism and his point to strengthening the image of the destination Cetinska krajina. The thesis encompassed the conceptual definition of all the major factors in the formation of quality tourist products and marketing in tourism. This paper presents a detailed analysis of the current development of tourism in the destination as well as the potential resources essential for future growth and development of tourism. The empirical part of the work provided an insight into the acquaintance of respondents with some of the essential resources, and pointed to future solutions. The contribution of the thesis is manifested in the definition of tourist resources in order to strengthen the differentiation and competitiveness of the destination offer.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:643260
Study programmeTitle: Tourism and Hotel Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryREFST
Created on2017-07-11 08:11:49