master's thesis
DRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d.

Anita Begonja (2016)
Sveučilište u Splitu
Ekonomski fakultet
Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE KAO PRETPOSTAVKA KONKURENTSKE PREDNOSTI SPLITSKE BANKE d.d. : diplomski rad
AuthorAnita Begonja
Mentor(s)Marina Lovrinčević (thesis advisor)
Abstract
Društveno odgovorno poslovanje se može definirati kao moralno i empatično djelovanje unutar poduzeća te prema okolini poduzeća. DOP stoga potiče na poslovnu izvrsnost i utječe na konkurentnost, što je ideja glavne hipoteze rada. Radom se nastoji istražiti veza između razine primjene koncepta društveno odgovornog ponašanja i konkurentske prednosti jedne od banaka u Republici Hrvatskoj. Provedeno je ispitivanje zaposlenika i klijenata Banke kojim je dokazano da postoji veza između koncepta društveno odgovornog poslovanja i konkurentske prednosti Banke u područjima ljudskih resursa, utjecaja na okoliš i investiranja u zajednicu.
Keywordscorporate social responsibility competitive advantage Bank
GranterSveučilište u Splitu
Ekonomski fakultet
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Studies
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2016-02
Parallel abstract (English)
Corporate social responsibility (CSR) can be defined as a moral and empathetic action within the company and for the environment of the Company. Corporate social responsibility stimulates business excellence and has impact on competitiveness, which is the idea of the main hypotheses of this work. This work seeks to explore the relationship between the level of application of the concept of corporate social responsibility and the competitive advantage of one of the banks in Croatia. A survey of employees and customers of the Bank has been done, which proves that there is a link between the concept of corporate social responsibility and competitive advantage of the Bank in the areas of human resources, the impact on the environment and investment in the community.
Parallel keywords (Croatian)društveno odgovorno poslovanje konkurentska prednost Banka
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:875195
CommitterIvana Gizdić