master's thesis
ISTRAŽIVANJE MOGUĆNOSTI PRIMJENE BI ALATA U ANALIZI GLAVNIH OBILJEŽJA GOSPODARSTVA SPLITSKO-DALMATINSKE ŽUPANIJE

Fani Juranović (2016)
University of Split
Faculty of economics Split
Metadata
TitleISTRAŽIVANJE MOGUĆNOSTI PRIMJENE BI ALATA U ANALIZI GLAVNIH OBILJEŽJA GOSPODARSTVA SPLITSKO-DALMATINSKE ŽUPANIJE : diplomski rad
AuthorFani Juranović
Mentor(s)Nikša Alfirević (thesis advisor)
Abstract
Poslovna inteligencija kao koncept predmet je mnogih istraživanja, uslijed konstantnog razvitka pripadajućih alata i metoda, kao i cjelokupnog tehnološkog rasta. Ovim istraživanjem nastoji se istaknuti potreba konstantne primjene alata i metoda poslovne inteligencije u gospodarskim subjektima, uz prikaz mogućnosti i koristi primjene poslovne inteligencije na primjeru profiliranja gospodarstva Splitsko-dalmatinske županije. Istraživanje se temelji na analizi financijskih i ekonomskih pokazatelja poslovnih subjekata. Izvor podataka je set podataka iz Amadeus baze u MS Excel formatu. Izvorni set podataka je reduciran, nakon čega su opservacije grupirane u klastere s obzirom na tri kriterija: djelatnost, mjesto sjedišta i veličina poduzeća. Analizom i vizualizacijom glavnih obilježja uz postojeća ograničenja doneseni su zaključci o profilu gospodarstva na navedenom prostoru, uključujući trendove kretanja istih, te ponašanju gospodarskih subjekata nakon razdoblja recesije.
Keywordsbusiness intelligence economy profiling data analysis
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness Studies
Academic title abbreviationmag. oec.
Genremaster's thesis
Language Croatian
Defense date2016-08
Parallel abstract (English)
Business intelligence, as a concept, is the subject of many studies, due to the constant development of its tools and methods, considering technological growth as well as the growing business need to use business intelligence. This study aims to highlight the need of constant application of business intelligence tools and methods in companies. It analyzes features and benefits of business intelligence in case of profiling the economy of the Split-Dalmatia County. The study is based on analysis of financial and economic indicators of businesses. The data source is a set of data from the Amadeus database in MS Excel format. The original data set is reduced, after which observations are grouped into clusters based on three criteria: business, headquarters location and size of the company. With existing constraints, analysis and visualization of the main features have adopted conclusions on the profile of the economy in the analyzed region, including trends, and behavior of companies after a period of recession.
Parallel keywords (Croatian)poslovna inteligencija gospodarski profil analiza podataka
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:622221
CommitterIvana Gizdić