undergraduate thesis
DRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor:

Maja Perišić (2016)
University of Split
Faculty of economics Split
Metadata
TitleDRUŠTVENO ODGOVORNO POSLOVANJE NA PRIMJERU ATLANTIC GRUPE Mentor: : završni rad
AuthorMaja Perišić
Mentor(s)Želimir Dulčić (thesis advisor)
Abstract
Koncept društveno odgovornog poslovanja danas je sve popularniji zahvaljujući globalizaciji te je postao ustaljena praksa poduzeća u razvijenim državama svijeta, a razlog tome je ponajprije korist koju dobivaju svi uključeni u takav način poslovanja. Osim ispunjavanja zakonskih obaveza, DOP znači i investiranje u ljudski kapital, okoliš i odnose sa internom i eksternom okolinom. Učinkovitost primjene društvene odgovornosti očituje se u dobroj i etički prihvatljivoj komunikaciji sa svim interesno-utjecajnim skupinama čime se postiže bolje okruženje, doprinosi zajednici te povećava uspješnost poslovanja. U Hrvatskoj taj koncept još uvijek nije dovoljno razvijen no potencijala za daljnji napredak ima. Kao dobar primjer iz prakse može se navesti Atlantic Grupa čija se društvena odgovornost očituje kroz dobre odnose sa zaposlenima i investitorima te doprinos zajednici i okolišu.
KeywordsDOP globalization human capital
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Studies
Academic title abbreviationuniv. bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-08
Parallel abstract (English)
Today, the concept of corporate social responsibility is becoming increasingly popular thanks to globalization and has become a common practice at firms in developed countries of the world, and the reason is primarily benefit by getting everyone involved in such a way of doing business. In addition to meeting legal requirements, DOP means and investing in human capital, environment and relations with internal and external environment. Effectiveness of social responsibility is reflected in the good and ethically acceptable communication with all interest-influential groups resulting in a better environment, contributing to the community and increase business efficiency. In Croatia, the concept is still not sufficiently developed but the potential for further progress exists. As a good example of the practice can be given Atlantic Group whose social responsibility manifested through good relations with employees and investors and contribute to the community and the environment.
Parallel keywords (Croatian)DOP globalizacija ljudski kapital
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:705321
CommitterIvana Gizdić