Market research is systematic, objective method for making the information used for decision making in marketing. The main task of marketing research is to provide quality information to companies about their customers or knowledge about the attitudes, preferences, satisfaction of their customers and identifying potential customers, it makes a direct formal link between markets and companies. Event management can be defined as the organization of the event. This name most often involves special patronizing events that attract the attention of the audience and the media. The organization of the event is a team effort, and for its successful implementation required good planning and organization. After the realization of the event is determined by whether they achieved the set objectives. The organization of the Ultra Music Festival is an example of good organization and hard work of the entire team of associates who work together to make the festival better every year then it was the year before.