undergraduate thesis
KONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA

Josipa Plazonić (2016)
University of Split
Faculty of economics Split
Metadata
TitleKONCEPT DRUŠTVENE ODGOVORNOSTI POSLOVANJA : završni
AuthorJosipa Plazonić
Mentor(s)Dejan Kružić (thesis advisor)
Abstract
Društvena odgovornost poduzetnika podrazumijeva procjenu ekonomskih, društvenih i ekoloških posljedica poslovanja poduzeća te pokušaj poboljšanja stanja slušanjem potreba dionika. Društveno odgovorno poslovanje širi spektar aktivnosti od onih koje su vezane za samo poslovanje. To je poslovanje koje svoju strategiju implementira društvenu i ekološku komponentu uz održavanje profitabilnosti. Cilj ovog rada je analizom literature o društvenoj odgovornosti poduzetnika te potom sintezom definirati pojam društvene odgovornosti poduzetnika, a potom društveno odgovorno poslovanje pronaći u aktivnostima Končara Elektroindustrije i Cemex-a Hrvatska. Emprijsko istraživanje je provedeno anketnim upitnikom na uzorku od 50 studenata. Cilj anketiranja bilo je saznati jesu li i u kojoj mjeri studenti upoznati sa pojmom društveno odgovornog poslovanja te prepoznaju li u poslovanju Končara Elektroindustrije d.d. i Cemex-a Hrvatske d.d. aktivnosti koje upućuju na primjenu takvog načina poslovanja. Rezultati istraživanja su pokazali da je većina ispitanika upoznata sa pojmom društveno odgovornog poslovanja, te da u aktivnostima kompanija pronalazi primjere takvog poslovanja
Keywordssocial responsibility buisness stakeholder.
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Studies
Academic title abbreviationuniv. bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-08
Parallel abstract (English)
Corporate Social Responsibility involves an assessment of economic, social and environmental consequences of business enterprises and attempt to improve the situation by listening to the needs of stakeholders. It's a business which in it's strategy implements social and ecological component along with continuing of profitability. The aim of this work is the analysis of the literature on the social responsibility of entrepreneurs and then synthesized to define the concept of social responsibility of entrepreneurs, and find socially responsible business activities in Končar Elektroindustrija and Cemex Hrvatska. Empirical research was conducted questionnaire to a sample of 50 students. The aim of survey was find out whether and to what extent the students are familiar with the concept of corporate social responsibility and if they recognize activities in business of Končar Elektroindustrija and Cemex Hrvatska that indicates the use of this concept in their business.The results showed that majority of respondents are familiar with the concept of corporate social responsibility and that both companies apply to such a way of doing.
Parallel keywords (Croatian)društvena odgovornost poslovanje dionik.
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:283726
CommitterIvana Gizdić