undergraduate thesis
INOVACIJE I PODUZETNIŠTVO

Antea Kuliš (2016)
University of Split
Faculty of economics Split
Metadata
TitleINOVACIJE I PODUZETNIŠTVO : završni
AuthorAntea Kuliš
Mentor(s)Dejan Kružić (thesis advisor)
Abstract
Važnost i kompleksnost poduzetništva očituje se u mnogobrojnim čimbenicima koji utječu na njega, od ekonomskih, tehnoloških pa sve do socioloških i društvenih, a uključuju zapošljavanje, razvoj, stabilnost društva, stupanj obrazovanja. Uviđajući značenje poduzetništva za nacionalne ekonomije, najveći broj država je prihvatio poduzetništvo kao vitalnu komponentu u procesu ekonomskoga rasta i razvoja. Inovacije su sastavni dio poduzetništva. Inovacije i razvoj predstavljaju uzrok i posljedicu poduzetništva, a najčešće su usko povezani s tehnologijom i napretkom u tehnološkom smislu. Tehnologija omogućuje poduzećima da lako identificiraju najbolje klijente i na njih usmjere marketinške napore te nagrade one za koje je vjerojatno da će često kupovati proizvode ili se služiti uslugama poduzeća. Poduzeća, ali i poduzetnici koji samostalno nastupaju na tržištu, mogu razviti iskustvo prilagođeno klijentima upravo na temelju inovacija i konstantnog razvoja, mogu bolje predvidjeti obrasce ponašanja istih u elektroničkom okruženju, privući ih i ocjenjivati ekonomsku prednost svakog od njih te s vremenom izgraditi dugoročno uzajamno korisne odnose s njima, na obostrano zadovoljstvo i korist.
Keywordsentrepreneurship innovation economic advantage.
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Studies
Academic title abbreviationuniv. bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-09
Parallel abstract (English)
The importance and complexity of the enterprise is reflected in the numerous factors that influence it, from economic, technological up to the sociological and social, and include recruitment, development, social stability and level of education. Recognizing the importance of entrepreneurship for the national economy, the largest number of the country has accepted entrepreneurship as a vital component in the process of economic growth and development. Innovation is an integral part of entrepreneurship. Innovation and development are the cause and effect of entrepreneurship, and they are closely related to the technology and advancement in technology. The technology allows companies to identify the best customers and to concentrate on them through direct marketing efforts and the award is the one that is likely to offer the products or to use the services companies. Businesses, and the entrepreneurs who act independently on the market, can develop customized experience clients just based on innovation and constant development, can better predict the behavior patterns of the same in the electronic environment, to attract them and evaluate the economic advantage of each and the time to build long term mutually beneficial relationships with them, to mutual satisfaction and benefit
Parallel keywords (Croatian)poduzetništvo inovacije ekonomska prednost
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:976212
CommitterIvana Gizdić