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undergraduate thesis
Turistička agencija specijalizirana za biciklizam
Završni rad
Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:597271
Šimundić, Marija
University of Split
Faculty of economics Split

Cite this document

Šimundić, M. (2020). Turistička agencija specijalizirana za biciklizam : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:597271

Šimundić, Marija. "Turistička agencija specijalizirana za biciklizam : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:597271

Šimundić, Marija. "Turistička agencija specijalizirana za biciklizam : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:597271

Šimundić, M. (2020). 'Turistička agencija specijalizirana za biciklizam : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:597271

Šimundić M. Turistička agencija specijalizirana za biciklizam : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:124:597271

M. Šimundić, "Turistička agencija specijalizirana za biciklizam : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:597271

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Metadata
TitleTuristička agencija specijalizirana za biciklizam : Završni rad
AuthorMarija Šimundić
MentorAnte Mandić (mentor)
MBZ: 366420
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2020-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovaj završni rad napisan je u obliku poslovnog plana u svrhu otvaranja turističke agencije “Wings on wheels” koja je specijalizirana za biciklizam na području Splitsko-dalmatinske županije. U radu se analizira postojeća ponuda i potražnja, kao i potencijal i mogućnost razvoja turističke ponude u segmentu biciklizma na tom geografskom području. Obzirom da Splitsko-dalmatinska županija nema dovoljno razvijenu turističku ponudu selektivnih oblika turizma, ova ideja se nudi kao jedno od rješenja za poboljšavanje soft turizma. Rad se sastoji od tri faze (uvod, razrada poslovnog plana – analiza tržišta, tehničko-tehnološka te ekonomska analiza i zaključak) kroz koje se detaljno prikazuje proces otvaranja turističke agencije specijalizirane za biciklizam. Konačno, prikazana je ekonomska isplativost i održivost otvaranja turističke agencije.
Abstract (english)
This final paper was written in the form of a business plan for the purpose of opening the travel agency “Wings on wheels” which specializes in cycling in the Split-Dalmatia County. The paper analyses the existing supply and demand, as well as the potential and possibility of developing the tourist offer in the cycling segment in this geographical area. Since the Split-Dalmatia County does not have a sufficiently developed tourist offer of selective forms of tourism, this idea is presented as one of the solutions for improving soft tourism. The paper consists of three phases (introduction, elaboration of the business plan – market analysis, technical-technological and economic analysis, and conclusion) through which the process of opening a travel agency specializing in cycling is presented in detail. Finally, the economic cost-effectiveness and sustainability of opening a travel agency are presented.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:597271
Study programmeTitle: Tourism Operations
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryREFST
Created on2020-09-28 10:12:58