This paper analyzes the impact of tourism on the development of agriculture and rural areas in the Split-dalmatia county. They are placed in the context of the historical development of tourism and agriculture, both in the world and in Croatia. The current state of relations between the tourism and agriculture sectors is observed. Furthermore, the paper highlights key elements that contribute to the strong impact of tourism on agriculture, such as rural tourism, gastronomy and hospitality. The importance of the institutional framework for the development of these activities is also emphasized. In order to gain insight into the connection and development of tourist offers that depend on agricultural producers, in 2020, a survey was conducted which explored the attitudes and thinking of farmers and residents directly involved in the tourism sector in Split-Dalmatia County. According to the results of the survey, the current situation was analyzed, and 3 research hypotheses were accepted. The first, which states that agricultural production is positively related to tourism demand, the third, which claims that producers and providers of tourism services annoy cooperation by assessing it as bad, and the fourth, which says that local and regional self-government units can contribute to cooperation between farmers and tourism service providers. The hypothesis announcing that agricultural producers have an interest in actively participating in the provision of a tourist product was rejected. Problems pointed out by agricultural producers and tourism actors were detected. A review of research hypotheses was made, and certain recommendations for improving the current situation were given.