This research explores the social impacts of tourism in a destination In the introductory part of this final paper, the concept of the effects of tourism on the destination is explained in more detail, the research problem, research objectives, research structure and methods used in data collection are presented. The second part of the paper deals with the development of tourism, continuing on the sociological basis of development, which introduces the reader to the concepts of push and pull factors. Furthermore, Richard Butler and the life cycle of a tourist destination are mentioned and how it goes through six different phases – exploring, involvement, development, consolidation, stagnation and decline / rejuvenation. Types of interactions between tourists and hosts mention terms such as "package tourist" and "independent tourist", allocentrics and psychocentrics and point to the fact that there are so many differences between tourists that require typology, which is why the categorization of tourists by type, frequency and adaptability to local norms and customs is shown as well. The next chapter, the social effects of tourism, points to five areas of study of the social impacts of tourism, shows the positive social impacts associated with tourism (tourism fosters cooperation, understanding and peace, improves local infrastructure, provides funds for restoration and conservation...) as well as negative ones (price pressure, migratory pressures, behavioral factors, the problem of commodification, standardization...). Finally, methods for measuring the social effects of tourism are presented, referring to primary and secondary data sources and recommendations for action to optimize the social effects of tourism on the destination.