master's thesis
MARKETING STRATEGIJA RAZVOJA HOTELA „ALEM“

Ante Lendić (2016)
University of Split
Faculty of economics Split
Metadata
TitleMARKETING STRATEGIJA RAZVOJA HOTELA „ALEM“ : završni rad
AuthorAnte Lendić
Mentor(s)Daša Dragnić (thesis advisor)
Abstract
Cilj ovog rada istraţiti i prikazati glavne probleme u poslovanju hotela Alem te pronaći odgovarajuću strategiju razvoja kako bi se poslovanje podiglo na veću razinu. Prvi dio predstavlja teoriju koja je bitna kako za razumijevanje materije istraţivanja. Ona nas uvodi u marketing i vrste analize koje su potrebne kako bi se prikazalo stanje hotela. Nakon prikazivanja ĉinjenica potrebno je odabrati odgovarajuću strategiju koja će doprinijeti poboljšanju poslovanja ovog poslovnog sluĉaja. Drugi dio predstavlja primjenu teorijskog dijela na praktiĉnom primjeru poslovanja hotel Alem u Baškom Polju. Navedeni su osnovni podaci kao što su misija, vizija te općeniti podaci. Na temelju istraţenih podataka napravljena je vanjska i unutarnja analiza kako bi se odabrala potrebna strategija razvoja. Postavljene ĉinjenice daju mogućnost izbora djelovanja odreĊene strategije na poslovanje
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement; specializations in: Project management, Financial and Tax management, Accounting and Revision
Study specializationProject management
Academic title abbreviationstruč. spec. oec.
Genremaster's thesis
Language Croatian
Defense date2016
Parallel abstract (English)
The main goal of this research/work is to explore and show the main issues in hotel Alem's work, and to find a suitable strategy of developement so the work can be put out on a greater level. The first part presents a theory that is very significant so one can understand the main point of the research. It leads us into marketing and the variety of analysis which are needed to show the state of the hotel. After showing the facts it is neccessary to choose a suitable strategy that will give in to the best developement of this buisssnes case. The second part presents the use of theory upon the practical example of buissness of Alem hotel at Baško Polje. Cited are usually the just the basic information, like mission, the vision and general information. At the base of the researched information an inner and outter analysis is made so that the right developement strategy can be chosen. The set facts are giving a possibility of choosing the influence of some strategy on the buissnes.
Parallel keywords (Croatian)marketinške strategije hotel Alem tržišno okruženje
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:745180
CommitterIvana Gizdić