The final paper deals with the concept of ethical banking and presented the role and importance of ethical banks in the national economy of a country with a special emphasis on the emergence and development of ethical banking in Croatia. Ethical banking is a new concept of banking, which is to socially responsible banking is increasingly perceived as one of the means of recovery from the current financial and economic crisis that began in 2008 and as a means of preventing future financial and related economic crises. Although the concept of ethical banking oxymoron many consider this form of banking in recent years at a rapid rate and ethical banks have proven to be more stable and more profitable compared to commercial banks. Ethical banks are in operation restore the quality of life and create new value for the community. In addition to profits, unlike commercial banks are focused on environmental and social acceptability of projects. Their primary objective is sustainable economic growth and development. Ethical banks during the crisis of 2008 until today experienced its growth as a result of growing confidence in the ethical banks that clients are increasingly perceived as less speculative and self-serving institutions and accountable and more focused towards the community and the development of the real economy in its operations. Characteristics of ethical banking are: transparency, democratic governance, good knowledge of clients, low interest, low operating costs, the rational management of resources, to invest in projects in the real economy, the lack of speculation and financial products and solidarity. Croatia is in the process of establishing the first domestic ethical bank called Ebanka dd Ebanka is owned by its customers whose primary objective is investment in community development through projects that are financially, socially and environmentally sustainable.