undergraduate thesis
AKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA

Petra Odak (2016)
University of Split
Faculty of economics Split
Metadata
TitleAKTUALNI TEORIJSKI PRISTUPI U UPRAVLJANJU RAZVOJEM NOVOG PROIZVODA : završni rad
AuthorPetra Odak
Mentor(s)Neven Šerić (thesis advisor)
Abstract
Konkurentno tržište današnjeg doba tvrtkama svakodnevno postavlja složene zahtjeve u vidu kvalitete, inovativnosti i brzine pri upravljanju proizvodima. Menadžeri proizvoda susreću se s izazovom održavanja pozicije na tržištu uz istovremeno prilagođavanje nekolicini trendova koji se brzo mijenjaju. Iz tog razloga važno je kontinuirano unapređivati asortiman poduzeća i kreirati pozitivno iskustvo korištenja proizvoda za svoje kupce. Menadžeri proizvoda također trebaju voditi računa o brzim promjenama u marketingu i promjenama u tehnologiji, čak i ako trenutno imaju vodeće mjesto u svojoj tržišnoj niši. Uz praćenje trendova, dobru i interaktivnu marketinšku komunikaciju te kvalitetno upravljanje odnosom s kupcima poduzeća osiguravaju svoj dugoročni rast u prodaji i profitu.
Keywordsproduct management new product product development
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelundergraduate
Study programmeBusiness Studies
Academic title abbreviationuniv. bacc.oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-08
Parallel abstract (English)
Today's competitive market sets complex demand in terms of quality, innovation and speed in product management for the companies every day. Product managers meet various challenges in keeping their market position while adapting to numerous trends that change very fast. Due to this, companies need to improve their product selection constantly and create positive and valuable customer experience in product consuming. Product managers also need to take care about fast marketing and technology changes, even when they have the leading position in their market niche. In order to have long-term growth in sales and profit, companies need to observe the trends, have good and interactive marketing communication and customer relationship management.
Parallel keywords (Croatian)upravljanje proizvodom novi proizvod razvoj proizvoda
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:959821
CommitterIvana Gizdić