undergraduate thesis
USPOREDBA PROMOTIVNIH FUNKCIONALNOSTI DRUŠTVENIH MREŽA

Sanja Ljubičić (2016)
University of Split
Faculty of economics Split
Metadata
TitleUSPOREDBA PROMOTIVNIH FUNKCIONALNOSTI DRUŠTVENIH MREŽA : završni rad
AuthorSanja Ljubičić
Mentor(s)Daniela Garbin Praničević (thesis advisor)
Abstract
Barem jednom dnevno vode se rasprave o društvenim mrežama, bilo u novinama, na radiju ili televiziji. Društvene mreže zasnovane na informacijsko-komunikacijskoj tehnologiji jedna su od danas najpopularnijih usluga temeljenih na internetskoj infrastrukturi te predstavljaju značajan element društvenog i poslovnog okružja. Među turističkim destinacijama i hotelima vodi se neprestana borba za svakog gosta. Više nije dovoljno samo imati atraktivnu i kvalitetnu ponudu, potrebno je da ta ponuda dođe do potencijalnih gostiju. Danas preko 80% svjetskih turista svoje putovanje počinje na internetu. Klasičan obilazak agencija i prikupljanje informacija zamjenjuje se početnom stranom Google-a i društvenim mrežama. Turizam se danas ne može ni zamisliti bez interneta, koji je unio pravu revoluciju u daljnji razvoj sektora.
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Study programme typeuniversity
Study levelundergraduate
Study programmeTourism
Academic title abbreviationuniv. bacc. oec.
Genreundergraduate thesis
Language Croatian
Defense date2016-07
Parallel abstract (English)
At least once a day there are discussions about social networks, wheather in newspapers, on radio or television. Social networks that are based on information and communication technology are one of today's most popular web-based services and infrastructure and they are important element of social and business enviroment. Among the tourist destinations and hotels there is a constant struggle for every guest. It is no longer enough just to have an attractive and delicious offer, it is necessary that this offer comes to potential guests. Today over 80% tourists in the world began their journey on the Internet. Classical search for agencies and collect of informations is replaced by home page of Google and with social networks. Tourism is today unimaginable without Internet, which has brought a real revolution in the further development of the sector.
Parallel keywords (Croatian)e-marketing društvene mreže turizam
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:770069
CommitterIvana Gizdić