master's thesis
Razvoj online poslovne komunikacije hrvatskih poduzeća s kupcima

Antonio Gnječ (2016)
University of Split
Faculty of economics Split
Metadata
TitleRazvoj online poslovne komunikacije hrvatskih poduzeća s kupcima : završni rad
AuthorAntonio Gnječ
Mentor(s)Ivana Bilić (thesis advisor)
Abstract
Razvoj online komunikacije za hrvatska poduzeća važno je zbog većeg profita i približavanja potrošačima. Istraživanje je analiziralo prisutnost i aktivnost odabranih poduzeća na društvenim mrežama i službenoj web stranici. Rezultati istraživanja pokazuju sporost u prihvaćanju društvenih mreža ali i sve veću prisutnost na istima. Interakcija s potrošačima je neophodna jer tako poduzeća dolaze do informacija o potrebama i željama potrošača. Potrošaču je preko društvenih mreža i službenih web stranica omogućen izravan kontakt s poduzećem, u mogućnosti je lako i brzo prikupiti željene informacije o proizvodima i uslugama, a poduzećima je omogućena isporuka korisnog sadržaja u trenutku kada ga je kupac tražio.
Keywordsonline communication social networks companies consumers
GranterUniversity of Split
Faculty of economics Split
PlaceSplit
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Organization and Management
Study programme typeprofessional
Study levelspecialist graduate
Study programmeManagement; specializations in: Project management, Financial and Tax management, Accounting and Revision
Study specializationAccounting and Revision
Academic title abbreviationstruč. spec. oec.
Genremaster's thesis
Language Croatian
Defense date2016
Parallel abstract (English)
The development of online communication for Croatian companies is important because of higher profits and consumers closer. The study analyzed the presence and activity of selected companies on social networks and official website. The research results show slowness in adopting social media as well as the increasing presence on them. Interaction with consumers is important because both companies access to information about the needs and desires of consumers. The consumer is through social networks and the official website enable direct contact with the company, is able to easily and quickly collect the desired information about products and services, and companies has enabled delivery of payload at the time when it is looking for a buyer.
Parallel keywords (Croatian)online komunikacija društvene mreže poduzeća potrošači
Resource typetext
Access conditionOpen access
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:124:744196
CommitterIvana Gizdić