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master's thesis
ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE
Split: University of Split, 2021. urn:nbn:hr:228:892992
Pavlinović, Lucija
University of Split
University Department of Professional Studies

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Pavlinović, L. (2021). ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE (Master's thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:892992

Pavlinović, Lucija. "ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:892992

Pavlinović, Lucija. "ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE." Master's thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:892992

Pavlinović, L. (2021). 'ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE', Master's thesis, University of Split, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:892992

Pavlinović L. ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE [Master's thesis]. Split: University of Split; 2021 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:228:892992

L. Pavlinović, "ULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE", Master's thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:892992

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Metadata
TitleULOGA DRUŠTVENIM MREŽA ZA VRIJEME KRIZE
Title (english)THE ROLE OF SOCIAL MEDIA IN THE TIMES OF CRISIS
AuthorLucija Pavlinović
MentorSenka Borovac Zekan (mentor)
Committee memberAnita Krolo - Crvelin (član povjerenstva)
Committee memberIvana Plazibat (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U današnjem suvremenom svijetu obilježenom elektroničkom digitalizacijom medijska komunikacija postala je nezamisliva bez korištenja društvenih mreža. Njihova uloga svakim danom sve više dobiva na značaju. Društvene mreže omogućavaju, ne samo pojedincima, već i organizacijama, brzo i lako prenošenje poruke velikom broju ljudi. Tome u prilog ide i činjenica da danas društvena mreža Facebook broji više od 1,2 milijarde aktivnih korisnika, Twitter preko milijardu registriranih korisnika, a Instagram preko 300 milijuna korisnika. Ljudi imaju neprestanu potrebu za komuniciranjem. Danas je ta komunikacija brža i lakša zahvaljujući upravo društvenim mrežama. Društvene mreže poput Facebooka, LinkedIna i YouTubea postaju praktični alati u širenju informacija i interakciji s ciljanom publikom. Ovaj rad obrađuje tematiku društvenih mreža s posebnim naglaskom na njihovu ulogu za vrijeme krize i kriznih situacija. Detaljnije su razrađeni svi aspekti kriznog komuniciranja na primjeru poduzeća Orljava d.o.o. Rezultati analize navedene studije slučaja su pokazali kolika je važnost izvještavanja javnosti o kriznoj situaciji u poduzeću i kakva je i kolika uloga glavnih aktera krize. Nadalje, potvrđene su pretpostavke kriznog menadžmenta o važnosti razvijanja kriznog komunikacijskog plana i nužnosti pravovremenog iznošenja informacija u javnost, čak i kada se situacija ne odvija prema planu, a budućnost poduzeća zahvaćenog krizom je neizvjesna.
Abstract (english)
In today's modern world marked by electronic digitalization, media communication has become unthinkable without social networks. As a result, their role is gaining in importance every day. Social networks enable individuals and organizations to quickly and easily convey a message to a large number of people. This is supported by the fact that today the social network Facebook has more than 1.2 billion active users, Twitter has over a billion registered users, and Instagram has over 300 million users. People have a constant need to communicate. Today, that communication is faster and easier thanks to social networks. Social networks like Facebook, LinkedIn and YouTube are becoming valuable tools in spreading information and interacting with the target audience. This paper deals with social networks with particular emphasis on their role during crises and crises. All aspects of crisis communication are elaborated in more detail on the example of the company Orljava. The analysis results of this case study showed the importance of informing the public about the company's crisis and the role of the main actors in the crisis. Furthermore, the assumptions of crisis management about the importance of developing a crisis communication plan and the necessity of timely disclosure of information to the public were confirmed, even when the situation is not going according to plan and the company's future is uncertain.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:892992
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2021-10-22 12:26:55