Stereotypes about the place of women in work and society, as well as discrimination, in recent years they have been trying to diminish, both in the circles of women's rights activists, in practice, and at the level of various institutions. However, women still face various problems and challenges that they have to solve - from the lack of support from the family and the environment, the problem of education, financial problems to the problem of reconciling family and business life. But despite all the downsides, today there are many examples of successful entrepreneurs around the world. One of them is Kristina Ercegović. The subject of this final paper is the analysis of women in entrepreneurship through an example from practice. Kristina Ercegović, a successful Croatian entrepreneur, was chosen for the analysis. The main goal of the paper is to give an insight into a successful women's entrepreneurial story on the example of a selected entrepreneur. The aim is also to theoretically approximate the notion of women's entrepreneurship and its state in the Republic of Croatia. Despite all obstacles, Kristina Ercegović has succeeded and is successfully facing all business challenges.