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undergraduate thesis
DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY"
Split: University of Split, 2020. urn:nbn:hr:228:670777
Ružić, Neno
University of Split
University Department of Professional Studies

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Ružić, N. (2020). DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY" (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:670777

Ružić, Neno. "DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY"." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:670777

Ružić, Neno. "DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY"." Undergraduate thesis, University of Split, 2020. https://urn.nsk.hr/urn:nbn:hr:228:670777

Ružić, N. (2020). 'DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY"', Undergraduate thesis, University of Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:670777

Ružić N. DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY" [Undergraduate thesis]. Split: University of Split; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:228:670777

N. Ružić, "DISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY"", Undergraduate thesis, University of Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:670777

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Metadata
TitleDISTRIBUCIJA SMRZNUTOG PROGRAMA NA PRIMJERU RADA TVRTKE "XY"
Title (english)FROZEN FOOD DISTRIBUTION BASED ON OPERATIONS OF "XY" COMPANY
AuthorNeno Ružić
MentorMario Dadić (mentor)
Committee memberIvana Plazibat (član povjerenstva)
Committee memberSlađana Brajević (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2020-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Distribucija smrznute hrane je djelatnost koja je u periodu ekspanzije. Razlozi za to su promjena načina života i globalizacija koja je omogućila brzu razmjenu dobara. Tvrtke uvoznici su motivirane nižim cijenama hrane na stranim tržištima koje im omogućavaju ostvarivanje većih profita. Potrebe domaćeg tržišta ne mogu biti zadovoljene domaćom proizvodnjom hrane. Uloga distribucije je raspodjela dobara i zadovoljavanje potreba što većeg dijela tržišta. Distribucija se ostvaruje kroz izravne i neizravne kanale. U distribucijskim kanalima sudjeluju tvrtke koje se bave veleprodajom i maloprodajom hrane. Tvrtka „XY“ je kroz godine rada izgradila svoju poziciju na tržištu. Tvrtka se u okvirima svojih mogućnosti orijentirala na područje Dalmacije, a osnovne dvije grupe proizvoda kojima trguje su jaka alkoholna pića i smrznuta hrana.
Abstract (english)
Frozen food distribution is market activity which is in phase of expansion. Main reasons for it are change of lifestyle and globalization. Globalization enabled quick exchange of trading goods. Importing companies are being motivated by lower prices that are available at foreign markets and that allows them making greater profits. Requirements of domestic market currently cannot be satisfied with domestic food production. Distribution has role to divide goods and satisfy requirements of market. Distribution is being realized through direct and indirect distribution channels. Many companies based on wholesale and retail contribute in those channels. „XY“ company has built its market position by years of heavy work. Company is aware of its capabilities and oriented itself on Dalmatia´s market. There are two main groups of products which is company trading. Those are strong alcoholic beverages and frozen foods.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:670777
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2020-11-27 09:20:08