prikaz prve stranice dokumenta ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.
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undergraduate thesis
ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.
Split: University of Split, University Department of Professional Studies, 2021. urn:nbn:hr:228:757771
Matić, Ružica
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Matić, R. (2021). ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O. (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:757771

Matić, Ružica. "ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:757771

Matić, Ružica. "ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:757771

Matić, R. (2021). 'ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 21 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:757771

Matić R. ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O. [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 21] Available at: https://urn.nsk.hr/urn:nbn:hr:228:757771

R. Matić, "ISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:757771

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Metadata
TitleISTRAŽIVANJE U SVRHU RAZVOJA NOVOG PROIZVODA NA PRIMJERU TVRTKE PROMET D.O.O.
Title (english)RESEARCH FOR THE PURPOSE OF DEVELOPING A NEW PRODUCT ON THE EXAMPLE OF THE COMPANY PROMET D.O.O.
AuthorRužica Matić
MentorDanijela Perkušić Malkoč (mentor)
Committee memberMario Dadić (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Management, Trade and Tourism)
Split
Defense date and country2021-07-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U okviru ovog završnog rada provedeno je istraživanje tržišta vezano za testiranje koncepcije novog proizvoda SplitCityBus. Radi se o ideji mobilne aplikacije vezane za javni prijevoz u gradu Splitu i okolici koju bi u budućnosti, eventualno, plasiralo javno poduzeće Promet Split d.o.o. Svrha ovog proizvoda je pružiti korisnicima točne informacije o vremenu polaska autobusa odnosno o eventualnom kašnjenju. Uz tu primarnu uslugu korisnici bi imali uvid u cijelu mrežu gradskih i prigradskih autobusa, o stajalištima te o mjestima gdje se mogu kupiti autobusne karte. Prema dobivenim rezultatima istraživanja može se reći kako bi mobilna aplikacija bila prihvaćena od strane ispitanika te su spremni izdvojiti određeni iznos za aplikaciju.
Abstract (english)
As part of this final paper, a market research related to a new product SplitCityBuswas conducted. It is about the company Promet Split d.o.o. which would market a mobile application. The purpose of this product is to provide users with accurate information about the time of departure of the bus or the possible delay. With this primary service, users would have an insight into the entire network of city and suburban buses, about stops and about places where bus tickets can be purchased. According to the results of the research, it can be said that the mobile application would be accepted by the respondents and they are ready to set aside a certain amount for the application.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:757771
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2021-08-23 07:56:00