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undergraduate thesis
KUPOVNE NAVIKE MILENIJALACA
Split: University of Split, University Department of Professional Studies, 2021. urn:nbn:hr:228:739337
Popović, Vinko
University of Split
University Department of Professional Studies

Cite this document

Popović, V. (2021). KUPOVNE NAVIKE MILENIJALACA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:739337

Popović, Vinko. "KUPOVNE NAVIKE MILENIJALACA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:739337

Popović, Vinko. "KUPOVNE NAVIKE MILENIJALACA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:739337

Popović, V. (2021). 'KUPOVNE NAVIKE MILENIJALACA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 22 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:739337

Popović V. KUPOVNE NAVIKE MILENIJALACA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 22] Available at: https://urn.nsk.hr/urn:nbn:hr:228:739337

V. Popović, "KUPOVNE NAVIKE MILENIJALACA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:739337

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Metadata
TitleKUPOVNE NAVIKE MILENIJALACA
Title (english)BUYING HABITS OF MILLENNIALS
AuthorVinko Popović
MentorMario Dadić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Na ponašanje potrošača u kupovnom procesu utječe veliki broj čimbenika te je za uspješnu prilagodbu željama i potrebama potrošača potrebno napraviti kvalitetnu segmentaciju tržišta. Ponašanje potrošača u kupovnom procesu se uvelike razlikuje između različitih generacija. Cilj ovoga rada je prikazati ponašanje generacije Y, takozvanih Milenijalaca, u kupovini. Milenijalci su zahtijevan tržišni segment koji je odrastao u doba najveće tehnološke ekspanzije. Karakterizira ih visoka informiranost, potreba za drugačijim i inovativnim proizvodima i uslugama te točno znaju što u kupnji žele i kako do toga doći. Anketnim upitnikom će se prikazati ponašanje Milenijalaca na području Splitsko- dalmatinske županije.
Abstract (english)
Consumer behavior in the purchasing process is influenced by a large number of factors that, in order to successfully adapt to the wishes and needs of consumers, it is necessary to create a quality market segmentation. Consumer behavior in the buying process varies greatly between different generations. The aim of this paper is to show the behavior of generation Y, the so-called Millennials, in shopping. Millennials are market segment that grew up in a time of greatest technological expansion. They are characterized as highly informed, they need different and innovative products and services, they know exactly what they want in shopping and how to get there. The survey questionnaire will show the behavior of Millennials in the Split- Dalmatia County.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:739337
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2021-10-20 11:00:04