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master's thesis
SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE
Split: University of Split, University Department of Professional Studies, 2021. urn:nbn:hr:228:326567
Trlin, Mirna
University of Split
University Department of Professional Studies

Cite this document

Trlin, M. (2021). SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:326567

Trlin, Mirna. "SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:326567

Trlin, Mirna. "SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE." Master's thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:326567

Trlin, M. (2021). 'SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE', Master's thesis, University of Split, University Department of Professional Studies, accessed 19 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:326567

Trlin M. SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 19] Available at: https://urn.nsk.hr/urn:nbn:hr:228:326567

M. Trlin, "SPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE", Master's thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:326567

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Metadata
TitleSPECIFIČNOSTI MEĐUNARODNOG MARKETINGA NA PRIMJERU TVRTKI HUAWEI I APPLE
Title (english)SPECIFICS OF INTERNATIONAL MARKETING ON THE EXAMPLE OF HUAWEI AND APPLE
AuthorMirna Trlin
MentorKatja Rakušić Cvrtak (mentor)
Committee memberMarina Lolić Čipčić (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Međunarodni marketing predstavlja iznimno važan aspekt današnje ekonomije imajući u vidu sve intenzivnija kretanja roba i usluga. Naglašava ulogu konzistentne marketinške strategije i jedinstvene marketinške programe za razvoj proizvoda, njegovu proizvodnju, razradu strategije oglašavanja i konačno distribucijsku mrežu na svjetskim tržištima kako bi se postigli različiti marketinški ciljevi. Ono što marketing čini zanimljivim na međunarodnoj sceni jest činjenica da tvrtke moraju prilagoditi svoje elemente marketinga (proizvoda, cijene, promocije i distribucije) te istraživanja imajući u vidu nekontrolirane elemente tržišta (konkurenciju, politiku i zakonodavstvo, ponašanje potrošača i tehnologiju) tako da se postignu marketinški ciljevi. Svrha ovog rada je prikazati učinkovit marketing na primjeru dviju tvrtki, tvrtke Apple i Huawei. Tvrtke Apple i Huawei vodeći su konkurenti na tržištu kada je u pitanju prodaja mobilnih telefona. Obje tvrtke imaju učinkovite marketinške strategije što je vidljivo iz rezultata koje postižu iz godine u godinu. Uspješno posluju na tržištu koristeći različite marketinške strategije kako bi postigle što veći rast i prodale što više svojih proizvoda.
Abstract (english)
International marketing is an extremely important aspect of today's economy given the increasingly intense movements of goods and services. It emphasizes the role of a consistent marketing strategy and unique marketing programs for product development, its production, elaboration of advertising strategy and finally distribution network in world markets in order to achieve different marketing goals. What makes marketing interesting on the international scene is the fact that companies have to adapt their elements of marketing (products, prices, promotions and distribution) and research keeping in mind the uncontrolled elements of the market (competition, policy and legislation, consumer behavior and technology) so as to achieve marketing goals. The purpose of this paper is to show effective marketing on the example of two companies, Apple and Huawei. Apple and Huawei are the leading competitors in the market when it comes to mobile phone sales. Both companies have effective marketing strategies which is evident from the results they achieve from year to year. They operate successfully in the market using various marketing strategies to achieve as much growth as possible and sell as many of their products as possible.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:326567
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2021-10-21 13:13:24