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undergraduate thesis
OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O.
Split: University of Split, 2021. urn:nbn:hr:228:930632
Hrgović, Karla
University of Split
University Department of Professional Studies

Cite this document

Hrgović, K. (2021). OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O. (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:930632

Hrgović, Karla. "OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O.." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:930632

Hrgović, Karla. "OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O.." Undergraduate thesis, University of Split, 2021. https://urn.nsk.hr/urn:nbn:hr:228:930632

Hrgović, K. (2021). 'OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O.', Undergraduate thesis, University of Split, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:930632

Hrgović K. OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O. [Undergraduate thesis]. Split: University of Split; 2021 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:228:930632

K. Hrgović, "OSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O.", Undergraduate thesis, University of Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:930632

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Metadata
TitleOSPOSOBLJAVANJE PRODAJNOG OSOBLJA NA PRIMJERU TVRTKE EUROM DENIS MALOPRODAJA D.O.O.
Title (english)TRAINING OF SALES STAFF ON THE EXAMPLE OF EUROM DENIS MALOPRODAJA D.O.O.
AuthorKarla Hrgović
MentorSlađana Brajević (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Osposobljavanje prodajnog osoblja pruža ključne alate koji pomažu zaposlenicima da izgrade čvršće odnose s kupcima i prodaju više. Učinkovito osposobljavanje i programi obuke imaju svrhu pomoći prodajnom osoblju da prepoznaju blagodati proizvoda i usluga kako bi mogli utjecati na bolju prodaju. Također, osposobljavanje je važno jer tako prodajno osoblje stječe vještine pomoću kojih se unaprjeđuje proces prodaje. Prodajno osposobljavanje pretvara pasivnog promatrača u aktivnog kupca. Timski rad odnosno rad voditelja tima i samih članova tima je ključan za unapređenje procesa prodaje, ali i za samo povećanje prodaje. Prodajni tim je direktno odgovoran za prodajne rezultate. Tvrtke koje se bave prodajom sve više ulažu u osposobljavanje i obrazovanje prodajnog osoblja. Tvrtka Eurom Denis Maloprodaja d.o.o. vrši obuku prodajnog osoblja koje je tek zaposleno te dodatno usavršavanje postojećeg prodajnog osoblja. Eurom Denis Maloprodaja d.o.o. ulaže u osposobljavanje svojih djelatnika kao i u treninge što utječe na znanje i vještine zaposlenika. U tvrtki su spoznali da je provođenjem programa obuke i treninga moguće utjecati na efikasniju prodaju.
Abstract (english)
Sales staff training provides key tools to help employees build stronger customer relationships and sell more. Effective training and training programs are intended to help sales staff recognize the benefits of products and services so that they can impact better sales. Also, training is important because in this way the sales staff acquires the skills to improve the sales process. Sales training turns a passive observer into an active customer. Team work, the work of the team leader and the team members themselves, is key to improving the sales process, but also to increasing sales. The sales team is directly responsible for sales results. Sales companies Companies are increasingly investing in the training and education of sales staff. Eurom Denis Maloprodaja d.o.o. performs training of sales staff that has just been hired and additional training of existing sales staff. Eurom Denis Retail d.o.o. invests in the training of its employees as well as training which affects the knowledge and skills of employees. The company realized that by implementing training programs it is possible to influence more efficient sales.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:930632
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2021-10-25 06:42:49