prikaz prve stranice dokumenta POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A
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undergraduate thesis
POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A
Split: University of Split, University Department of Professional Studies, 2021. urn:nbn:hr:228:917022
Vrdoljak, Melita
University of Split
University Department of Professional Studies

Cite this document

Vrdoljak, M. (2021). POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:917022

Vrdoljak, Melita. "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:917022

Vrdoljak, Melita. "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A." Undergraduate thesis, University of Split, University Department of Professional Studies, 2021. https://urn.nsk.hr/urn:nbn:hr:228:917022

Vrdoljak, M. (2021). 'POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 27 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:917022

Vrdoljak M. POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2021 [cited 2022 May 27] Available at: https://urn.nsk.hr/urn:nbn:hr:228:917022

M. Vrdoljak, "POSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:228:917022

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Metadata
TitlePOSLOVNO PLANSKA ELABORACIJA PODUZETNIČKE IDEJE NA PRIMJERU SMOOTHIE BAR-A
Title (english)BUSINESS PLAN ELABORATION OF ENTREPRENEURIAL IDEA ON THE EXAMPLE SMOOTHIE BAR
AuthorMelita Vrdoljak
MentorAntonija Roje (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberMario Dadić (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2021-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Splitska d.o.o. je poduzetnički projekt smoothie bara koji je nastao prema zamisli autorice ovog rada. Rad prikazuje detaljnu elaboraciju navedenog poduzetničkog projekta i sadržava podatke o poduzetniku i poduzetničkoj namjeri, opis proizvoda koji će se prodavati, analizu industrije i tržišta, opis marketinške strategije, tehnološko -tehničku i lokacijsku analizu, financijsku procjenu projekta i ocjenu učinkovitosti projekta. Poslovni plan prikazuje kako i na koji način će se realizirati ovaj projekt, kako će se iz bjeći određeni rizici i ostvariti dobit. Također, prikazuje kako se može pomoću ovog projekta stvoriti dodatna vrijednost za stanovnike grada Splita i njegove posjetitelje. Cilj pisanja poduzetničkog projekta je analizirati opravdanost i ekonomsku isplativost otvaranja ugostiteljskog objekta s prirodnim zdravim napicima na području Splitsko-dalmatinske županije, točnije u gradu Split, na lokaciji - plaža Žnjan koja je poznata među sportašima i rekreativcima te na kojoj ne postoji slični ugostiteljski objekt koji bi se uklapao u filozofiju zdravog načina života po kojemu je plaža Žnjan prepoznata.
Abstract (english)
Splitska d.o.o. is an entrepreneurial smoothie bar project created according to the ideas of the author of this paper. The paper presents a detailed elaboration of the mentioned entrepreneurial project and contains data on the entrepreneur and entrepreneurial intention, description of the product to be sold, analysis of industry and market, description of marketing strategy, technol ogical-technical and location analysis, financial evaluation of the project and evaluation of project efficiency. The business plan shows how and in what way this project will be realized, how certain risks will be avoided and profit will be realized. It a lso shows how this project can create additional value for the residents of the city of Split and its visitors. The aim of writing the entrepreneurial project is to analyze the justification and economic profitability of opening a restaurant with natural healthy drinks in the Split-Dalmatia County, more precisely in the city of Split, at the location - Žnjan beach, which is known among athletes and recreationists and where there is no similar restaurant would fit into the philosophy of a healthy lifestyle by which Žnjan beach is recognized.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:917022
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2021-10-25 07:34:34