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undergraduate thesis
MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA
Split: University of Split, University Department of Professional Studies, 2019. urn:nbn:hr:228:076871
Galić, Mateo
University of Split
University Department of Professional Studies

Cite this document

Galić, M. (2019). MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:076871

Galić, Mateo. "MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:076871

Galić, Mateo. "MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:076871

Galić, M. (2019). 'MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 22 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:076871

Galić M. MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2022 May 22] Available at: https://urn.nsk.hr/urn:nbn:hr:228:076871

M. Galić, "MENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:076871

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Metadata
TitleMENADŽMENT DOGAĐAJA NA PRIMJERU NP KRKA
Title (english)EVENT MANAGEMENT ON THE EXAMPLE OF NP KRKA
AuthorMateo Galić
MentorMarko Radeljak (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberAntonija Roje (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Planiranje događaja postalo je važno razmatranje svake pravne ili fizičke osobe koja želi promovirati svoje poslovanje. Promotivni događaji su sada potrebni za marketinški plan bilo koje organizacije. Pažljivo planirani događaji omogućavaju organizacijama bliže, osobnije sredstvo za interakciju trenutnih ili potencijalnih kupaca. Uspjeh ili neuspjeh tvrtke može se velikim dijelom odrediti događajima koje sponzorira. Planiranje događaja može se definirati kao koordinacija svih aspekata događaja, uključujući izradu proračuna i razvoj programa. Dizajniranje i produkcija događaja analogna je produkciji uživo. Jednom kada događaj započne, nema povratka nazad. Ne postoji jamstvo uspješnog ishoda; međutim, organizatori događaja mogu planirati, pripremiti i biti spremni za neočekivano. Za uspjeh u planiranju događaja potreban je strateški plan, tako da se obrađuje svaki detalj organizacije. Primarno razmatranje strateškog plana treba usmjeriti na opći cilj događaja. Dodatni čimbenici koje treba uzeti u obzir uključuju naknade za proračun, aranžmane za hranu i piće, datum i vrijeme, lokaciju, promotivne aktivnosti i zabavu ili govornike. Organizatori događaja moraju uvijek razmotriti potencijal za probleme i razviti alternativna rješenja prije događaja. Posljednji korak u planiranju događaja je pružanje načina za procjenu događaja za buduće planiranje i poboljšanje.
Abstract (english)
Event planning has become an important consideration for any entity wishing to promote its business. Promotional events are now necessary for any organization's marketing plan. Carefiilly planned events allow organizations a closer, more personal means of interacting wdth current or potential customers. The success or failure of a business can be determined, in large part, by the events it sponsors. Event planning can be defined as the coordination of all aspects of an event, including budgeting and program development. Designing and producing an event is analogous to a live stage production. Once the event begins, there is no turning back. There is no guarantee of a successfiil outcome; however, event organizers can plan, prepare, and be prepared for the unanticipated Success in event planning requires a coordinated action plan so that every detail is addressed. Primary consideration for this action plan should focus on the overall goal of the event. Additional factors to consider include budget allowances, food and beverage arrangements, date and time, location, promotional activities, and entertainment or guest speakers. Event planners must always consider the potential for problems and develop alternate solutions prior to the event. The final step in event planning is to provide a means for evaluation of the event for future planning and improvement.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:076871
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2019-10-22 07:43:16