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undergraduate thesis
DIGITALNO PODUZETNIŠTVO
Split: University of Split, University Department of Professional Studies, 2019. urn:nbn:hr:228:801740
Ćaleta, Lucija
University of Split
University Department of Professional Studies

Cite this document

Ćaleta, L. (2019). DIGITALNO PODUZETNIŠTVO (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:801740

Ćaleta, Lucija. "DIGITALNO PODUZETNIŠTVO." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:801740

Ćaleta, Lucija. "DIGITALNO PODUZETNIŠTVO." Undergraduate thesis, University of Split, University Department of Professional Studies, 2019. https://urn.nsk.hr/urn:nbn:hr:228:801740

Ćaleta, L. (2019). 'DIGITALNO PODUZETNIŠTVO', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 22 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:801740

Ćaleta L. DIGITALNO PODUZETNIŠTVO [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2019 [cited 2022 May 22] Available at: https://urn.nsk.hr/urn:nbn:hr:228:801740

L. Ćaleta, "DIGITALNO PODUZETNIŠTVO", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:801740

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Metadata
TitleDIGITALNO PODUZETNIŠTVO
Title (english)DIGITAL ENTREPRENEURSHIP
AuthorLucija Ćaleta
MentorIVONA JUKIĆ (mentor)
Committee memberGORAN ĆORLUKA (član povjerenstva)
Committee memberANITA KROLO CRVELIN (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Svakim danom nove inovacije osvajaju tržište i mijenjaju, ne samo način na koji ljudi žive, već i način na koji posluju. Zahvaljujući znanstvenom i tehnološkom napretku, svijet je postao globalno selo i može se slobodno reći da nikada nije bilo lakše biti poduzetnik. Tehnološke inovacije olakšavaju početak novim poduzetnicima čime čine poduzetništvo privlačno većem broju pojedinaca koji se inače ne bi usudili ući u svijet poduzetništva, te postojećim poduzetnicima nude brojne mogućnosti za daljnji razvoj i napredak. Ubrzani razvoj tehnologije omogućio nam je posve nove načine poslovanja i oblike poduzetništva. Kako bi mogli i znali iskoristiti te prilike, potrebno je educirati se o primjenama tehnoloških dostignuća u poduzetničkom procesu i poslovanju. Iz tog je razloga digitalno poduzetništvo tema ovog rada, koji ima za cilj bolje objasniti pojam digitalnog poduzetništva, njegove odlike, prednosti i načine primjene, te kroz primjer uspješne implementacije tehnologije u poduzetništvu prikazati i razlike u odnosu na tradicionalno poduzetništvo. Mnogo je novih pojmova vezanih uz digitalno poduzetništvo i digitalni marketing, stoga se rad fokusira i na objašnjavanje tih pojmova, kako bi cjelokupni sadržaj bio razumljiviji i koherentniji. U konačnici, zaključak je taj da je suvremeno poduzetništvo otišlo korak dalje, a taj korak se zove digitalno poduzetništvo.
Abstract (english)
New innovations conquer the market every day and change, not only the way that people live, but the way they do business too. Thanks to the scientific and technological progress, the world has become a global village, and that offers entrepreneurs a lot of new possibilities for further development and progress. Increased development of technology has enabled us completely new ways of doing business and new forms of entrepreneurship. In order to know how to take chance of those possibilities, it is important to educate oneself about application of the technological achievements in entrepreneurship. For that reason the digital entrepreneurship is the subject of this thesis that has a goal to explain the term digital entrepreneurship, along with its characteristics, advantages and ways of application, and show the differences between it and the traditional entrepreneurship through an example of successful implementation of technology in entrepreneurship. Inaddition, this thesis will give a reflection on the current development of the digital entrepreneurship in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:801740
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2019-10-29 09:05:33