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undergraduate thesis
KOMUNIKACIJA I PREGOVARANJE U PRODAJI
Split: University of Split, 2019. urn:nbn:hr:228:245013
Radić, Tina
University of Split
University Department of Professional Studies

Cite this document

Radić, T. (2019). KOMUNIKACIJA I PREGOVARANJE U PRODAJI (Undergraduate thesis). Split: University of Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:245013

Radić, Tina. "KOMUNIKACIJA I PREGOVARANJE U PRODAJI." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:245013

Radić, Tina. "KOMUNIKACIJA I PREGOVARANJE U PRODAJI." Undergraduate thesis, University of Split, 2019. https://urn.nsk.hr/urn:nbn:hr:228:245013

Radić, T. (2019). 'KOMUNIKACIJA I PREGOVARANJE U PRODAJI', Undergraduate thesis, University of Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:228:245013

Radić T. KOMUNIKACIJA I PREGOVARANJE U PRODAJI [Undergraduate thesis]. Split: University of Split; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:228:245013

T. Radić, "KOMUNIKACIJA I PREGOVARANJE U PRODAJI", Undergraduate thesis, University of Split, Split, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:228:245013

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Metadata
TitleKOMUNIKACIJA I PREGOVARANJE U PRODAJI
Title (english)COMMUNICATION AND SALES NEGOTIATION
AuthorTina Radić
MentorMario Dadić (mentor)
Committee memberSlađana Brajević (član povjerenstva)
Committee memberMijana Matošević Radić (član povjerenstva)
GranterUniversity of Split
(University Department of Professional Studies)
Split
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Komunikacija i pregovaranje su dva sukladna pojma. Samo osoba odnosno, prodajni profesionalac koji uspješno prima poruku i prenosi je na kvalitetan način može doći do faze pregovaranja. Razvijanje dobre komunikacije glavna je smjernica uspješnog prodajnog profesionalca. Posljedica dobre komunikacije je upoznavanje potrebe, želja i preferencija kupaca. Neverbalna komunikacija često pokazuje puno više nego verbalna komunikacija posebice u prodajnoj profesiji. Pregovaranje je proces pronalaska rješenja za nastale nesporazume ili dogovore. Prodavač današnjice treba biti upoznat sa strategijama pregovaranja sa kupcima i treba znati kako pregovarati kao prodavač. Osobni menadžment prikazuje važnost upravljanja ne samo poslom već i stresom, vremenom i raznim dokumentima i njihovim rokovima. Suvremena tehnologija snažno se odražava na prodajnu profesiju, osobito zato što je vrlo lako i brzo doći do preferencija i želja kupaca, te se suvremenom tehnologijom otvara pristup globalnom tržistu u vidu promocije i prodaje proizvoda ili usluga.
Abstract (english)
Communication and negotiation are two connected terms. Only a person or a sales professional who successfully receives a message and transmits it in a quality manner will be able to reach the negotiation phase. Developing good communication is the main guideline for a successful sales professional. The consequence of good communication is knowing the needs, desires and preferences of customers. Non-verbal communication often shows much more than verbal communication, especially in the sales profession. The modern salesman needs to be informed with customer negotiation strategies and he needs to know how to negotiate as a salesperson. Self - management shows the importance of managing not only business but also stress, time and various documents and their deadlines. Modern technology allows very easily and quickly to reach customers wishes and preferences, and modern technology opens access to the global marketplace in the form of promotion and sale of products or services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:245013
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2019-10-30 11:23:28