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undergraduate thesis
PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE
Split: University of Split, University Department of Professional Studies, 2020. urn:nbn:hr:228:773214
Amižić, Paula
University of Split
University Department of Professional Studies

Cite this document

Amižić, P. (2020). PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:773214

Amižić, Paula. "PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:773214

Amižić, Paula. "PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:773214

Amižić, P. (2020). 'PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 26 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:773214

Amižić P. PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 May 26] Available at: https://urn.nsk.hr/urn:nbn:hr:228:773214

P. Amižić, "PRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:773214

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Metadata
TitlePRODAJA I DISTRIBUCIJA PROIZVODA I USLUGA U BANKARSKOM SEKTORU NA PRIMJERU ADDIKO BANKE
Title (english)SALES AND DISTRIBUTION OF PRODUCTS AND SERVICES IN BANKING ON THE EXAMPLE OF ADDIKO BANKS
AuthorPaula Amižić
MentorMARIO DADIĆ (mentor)
Committee memberIVANA PLAZIBAT (član povjerenstva)
Committee memberSLAĐANA BRAJEVIĆ (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Banka razvija proizvode i usluge koje cijenom i kvalitetom moraju biti po mjeri klijenata. Također, mora posebnu pažnju obratiti osoblju koje je zaduženo za prodaju u svom nastojanju da kreira upravo ono što klijentu treba i što ima tržišnu ponudu proizvoda i usluga. U ovom Završnom radu postoji podjela bankovnih poslova i njihova analiza na kreditne (aktivne) poslove te posredničke (neutralne poslove), a koji se dijele na kratkoročne posredničke komisione poslove u užem smislu i dugoročne posredničke poslove. Nadalje, detaljno se prikazuje prodaja i distribucija proizvoda i usluga u bankarskom sektoru na primjeru Addiko banke.
Abstract (english)
The Bank develops products and services that must be tailored to the customer's needs in price and quality. It must also pay particular attention to the sales staff in their quest to create exactly what the customer needs and what the market offers for their products and services. In this Final Paper, there is a division of banking operations and their analysis into credit (active) and intermediary (neutral) transactions, which are divided into short-term brokerage, short-term commission and long-term brokerage. Furthermore, the sales and distribution of products and services in the banking sector are presented in detail with the example of Addiko Bank.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:773214
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2020-12-02 08:52:34