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master's thesis
INBOUND MARKETING
Split: University of Split, University Department of Professional Studies, 2020. urn:nbn:hr:228:504349
Plazonić, Nikica
University of Split
University Department of Professional Studies

Cite this document

Plazonić, N. (2020). INBOUND MARKETING (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:504349

Plazonić, Nikica. "INBOUND MARKETING." Master's thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:504349

Plazonić, Nikica. "INBOUND MARKETING." Master's thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:504349

Plazonić, N. (2020). 'INBOUND MARKETING', Master's thesis, University of Split, University Department of Professional Studies, accessed 05 July 2022, https://urn.nsk.hr/urn:nbn:hr:228:504349

Plazonić N. INBOUND MARKETING [Master's thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 July 05] Available at: https://urn.nsk.hr/urn:nbn:hr:228:504349

N. Plazonić, "INBOUND MARKETING", Master's thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:504349

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Metadata
TitleINBOUND MARKETING
Title (english)INBOUND MARKETING
AuthorNikica Plazonić
MentorMarko Radeljak (mentor)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
S obzirom na to da živimo u vremenima koja pokazuju da je pravi jezik uspješne ljudske trgovine utemeljen na „najobičnijem“ ljudskom razgovoru, odnosno spontanoj komunikaciji i neposrednom kontaktu s ljudima, Inbound marketing je pojam koji predstavlja upravo takav pristup klijentima. Ovaj završni rad pod nazivom „Inbound marketing“ na vrlo strukturiran i sažet način daje prikaz ove široke teme današnjice, počevši od povijesti i razvoja pojma Inbound marketinga, preko temeljnih pojmova i strukture Inbound marketinga, pa sve do nekih od najpoznatijih i najučinkovitijih tehnika današnjice. Inbound marketing je pojam koji je vrlo širok i obuhvaća gotovo sva područja današnjeg marketinga i digitalnih tehnologija, a uz ubrzani razvoj digitalnih tehnologija i virtualnog života koji se razvijaju i mijenjaju doslovno iz minute u minutu, za uspješan Inbound marketing potrebno je uvijek biti korak ispred.
Abstract (english)
We live in period which shows that the true language of successful marketing is based on the "most ordinary" human conversation, spontaneous communication and direct contact with people, Inbound marketing is a term that represents such an approach to customers. This paper entitled "Inbound marketing" in a very structured and concise way gives an overview of this wide topic, starting from the history and development of Inbound marketing, through the basic concepts and structure of Inbound marketing, to some of the most famous and effective techniques itself today. Inbound marketing is a term that covers almost all areas of today's marketing and digital technologies, and with the rapid development of digital technologies and developement of „virtual life“ which is evolving and changing literally from minute to minute, for successful Inbound marketing is required always to be one step ahead.
Keywords
Keywords (english)
Languageenglish
URN:NBNurn:nbn:hr:228:504349
Study programmeTitle: Business Trade – specialist graduate - professional
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2020-12-02 09:36:39