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undergraduate thesis
ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI
Split: University of Split, University Department of Professional Studies, 2020. urn:nbn:hr:228:064621
Sladoljev, Sara
University of Split
University Department of Professional Studies
Department of Management, Trade and Tourism

Cite this document

Sladoljev, S. (2020). ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:064621

Sladoljev, Sara. "ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:064621

Sladoljev, Sara. "ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:064621

Sladoljev, S. (2020). 'ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 25 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:064621

Sladoljev S. ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 May 25] Available at: https://urn.nsk.hr/urn:nbn:hr:228:064621

S. Sladoljev, "ISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:064621

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Metadata
TitleISTRAŽIVANJE TRŽIŠTA NA TEMELJU GASTRO PONUDE U ŠIBENSKO-KNINSKOJ ŽUPANIJI
Title (english)MARKET RESEARCH BASED ON GASTRO OFFER IN ŠIBENIK-KNIN COUNTY
AuthorSara Sladoljev
MentorMarko Radeljak (mentor)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
Committee memberKatja Rakušić Cvrtak (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
(Department of Management, Trade and Tourism)
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Suvremeni poslovni subjekti sve veću pažnju posvećuju istraživanju tržišta. Poslovno istraživanje tržišta poslovnim subjektima daje odgovore na pitanja vezanima uz sektor u kojem posluju, ciljane skupine kupaca, trendove, inovacije i sl. Na temelju istraživanja tržišta izrađuju se poslovni planovi i određuje se strateško djelovanje poslovnog subjekta. Kada je riječ o ugostiteljskim objektima, istraživanja tržišta, također, su iznimno važna jer ona mogu pozitivno utjecati na usmjeravanje i razvoj poslovnog subjekta. Ovisno o ciljevima istraživanja, koriste se različite metode istraživanja. U ovom radu je istraživano zadovoljstvo gostiju restorana i pizzerija u Šibensko-kninskoj županiji. Rezultati istraživanja su pokazali da gosti veliku pažnju pridaju kvaliteti proizvoda i usluge te da su većinom zadovoljni gastro ponudom Šibensko kninske županije. Također, istraživanje je pokazalo da gosti manje platežne moći više preferiraju pizzerije dok gosti više platežne moći više preferiraju restoran.
Abstract (english)
Modern business entities are paying more and more attention to market research. Business market research provides business entities with answers to questions related to the sector in which they operate, target customer groups, trends, innovations, etc. Based on market research, business plans are made and the strategic action of the business entity is determined. When it comes to catering facilities, market research is also extremely important because it can positively influence the direction and development of a business entity. Depending on the objectives of the research, different research methods are used. In this paper, the satisfaction of guests of restaurants and pizzerias in Šibenik-Knin County was investigated. The results of the research showed that guests pay great attention to the quality of products and services and that they are mostly satisfied with the gastronomic offer of Šibenik-Knin County. Also, research has shown that guests of lower purchasing power prefer pizzerias while guests of higher purchasing power prefer a restaurant.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:064621
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2020-12-02 09:44:03