prikaz prve stranice dokumenta ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ
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undergraduate thesis
ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ
Split: University of Split, University Department of Professional Studies, 2020. urn:nbn:hr:228:193022
Mišerda, Ivana
University of Split
University Department of Professional Studies

Cite this document

Mišerda, I. (2020). ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:228:193022

Mišerda, Ivana. "ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:193022

Mišerda, Ivana. "ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ." Undergraduate thesis, University of Split, University Department of Professional Studies, 2020. https://urn.nsk.hr/urn:nbn:hr:228:193022

Mišerda, I. (2020). 'ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ', Undergraduate thesis, University of Split, University Department of Professional Studies, accessed 25 May 2022, https://urn.nsk.hr/urn:nbn:hr:228:193022

Mišerda I. ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ [Undergraduate thesis]. Split: University of Split, University Department of Professional Studies; 2020 [cited 2022 May 25] Available at: https://urn.nsk.hr/urn:nbn:hr:228:193022

I. Mišerda, "ANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ", Undergraduate thesis, University of Split, University Department of Professional Studies, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:228:193022

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Metadata
TitleANALIZA POSLOVANJA TURISTIČKIH POSREDNIKA U REPUBLICI HRVATSKOJ
Title (english)BUSINESS ANALYSIS OF TOURIST INTERMEDIARIES IN THE REPUBLIC OF CROATIA
AuthorIvana Mišerda
MentorMijana Matošević Radić (mentor)
Committee memberMarina Lolić Čipčić (član povjerenstva)
Committee memberDanijela Perkušić Malkoč (član povjerenstva)
GranterUniversity of Split
University Department of Professional Studies
Split
Defense date and country2020-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Potreba za nastankom turističkih posrednika u Hrvatskoj je uvjetovana specifičnim aspektima turističkog tržišta. Prvenstvena uloga turističkog posrednika je povezivanje turističke ponude i potražnje s ciljem da subjekti turističke potražnje zadovolje svoje želje i potrebe a subjekti turističke ponude ostvare profit. U distribuciji usluga na turističkom tržištu glavni su predstavnici turističkog posredovanja turističke agencije i turoperatori. Cilj ovoga rada je analizirati ulogu ali i uspješnost poslovanja posrednika na turističkom tržištu u Republici Hrvatskoj kako bi se dobila potpunija slika o stvarnom stanju učinkovitosti turističkih posrednika u Republici Hrvatskoj. Rezultati su dobiveni na temelju podataka Državnog zavoda za statistiku i Hrvatske gospodarske komore. Podaci pokazuju da domaće turističke agencije ostvaruju preko 80% fizičkog prometa zahvaljujući receptivnim poslovima koji doprinose razvoju turističkih proizvoda visoke dodatne vrijednosti.
Abstract (english)
The need for the emergence of tourist intermediaries in Croatia is conditioned by specific aspects of the tourist market. The primary role of the tourist intermediary is to connect the tourist offer and demand with the aim that the subjects of tourist demand satisfy their wishes and needs and the subjects of tourist offer make a profit. In the distribution of services on the tourist market, the main representatives are the tourist mediation of the travel agency and tour operators. The aim of this paper is to analyze the role and success of the business of intermediaries in the tourism market in the Republic of Croatia in order to obtain a more complete picture of the actual state of efficiency of tourism intermediaries in the Republic of Croatia. The results were obtained on the basis of data from the Central Bureau of Statistics and the Croatian Chamber of Commerce. The data show that domestic travel agencies generate 2 over 80% of physical traffic thanks to receptive jobs that contribute to the development of high value-added tourism products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:228:193022
Study programmeTitle: Business Trade –– professional - professional
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of University Department of Professional Studies
Created on2020-12-02 12:50:31