Today, web shops are part of online business wich enables customers to buy or sell any product, information or service over the internet. It is considered to be the most profitable type of shop because of low cost and its simplicity. When talking about web shop, there are 2 ways of doing business, business to customers (B2C) and business to business (B2B) depending on the direction of transaction going on between two of those. First step when opening web shop is making a business plan, then choosing thep products for the web shop, naming the web shop, and the most important – creating the web shop itself. Web shop wich is described in this project has been made in ASP.NET framework for building dynamic web applications, web pages and services, using C# programming language. To make a purchase, a customer has to be registered on the web shop with the valid account and the valid payment method choosen. The process of using the web shop and buying a product is explained in these steps: a customer first choose the producta, then he adds them to the cart, and therefore proceeds to the payment step. Generally, higher levels of education and personal income correspond to more favorable perceptions of shopping online. Security risk is getting lower by the time, due to development of new and better technologies with the puprose of making the customer feel more secured while shopping online. The most common ways of paying online is either using PayPal or credit cards, with some more alternatives existing besides those two. A simple content managment system enables Administrator to manage products or suppliers, and in the same time, the design enables user to pick and pay for product in only few simple steps. A successful web store is not just a good looking website with dynamic technical features ,in addition, it is also about building a relationship with customers and making money. Customer needs and expectations are getting higher as the time goes. Verry important thing is a customer privacy while using the web shop. Web shops today are essential when talking about shopping activities of customers around the world, and it sure has to be used to its full potential with all the advanced thechnologies on todays market.