The history of the Internet began in the USA in the 1960s as a product of military needs. The main task was to develop sending data packages using network. The big step that led to the rapid expansion of the Internet occurred in 1990 by establishing one of the most demanding network services, the World Wide Web. It has offered many opportunities, ie web services and one of them is online shopping, the main theme of this work. It is a possibility of buying various of products by searching the Internet and paying money for the purchased product, usually also over the Internet. After all the necessary steps are taken, the product is expected to arrive at the desired address. This web service was launched in the 1980s and it is still developing. There are some features that differentiate online purchases from buying in a physical store. On the Internet, the choice is much bigger and you can often find feedback, ie reviews of other users. Sellers offer a variety of types of payouts. One of the most popular is PayPal, the account on which we pay desired amount of money and it is the safest payment method. You can also choose whether to deliver the product to the desired address or to a physical store near the customer location, if there is any. Online shops offer great advantages, from which it is worth highlighting the availability of access at any time and the variety of the same or similar items at different prices. It also saves time and keeps privacy. Disadvantages is disbelief, ie the fear of frauds and the fact that the product can only be seen when it is paid and arrives at the ordered address. There have been made analyzes to find out what are important to the customers at the web sites for online shopping. Based on the results, a website that satisfied the needs of most respondents was created.