This paper aims to analyze and present the mobile guide in Zadar County. The greatest significance should be given to the representation of mobile guides in the chosen destination, athough in the paper mobile guides will be analyzed in all of Croatia and on a worldwide basis, and will be showing their importance for tourism. Information and communication technologies are of an extraordinary importance because the development of technology and the use of Internet completely changed the habits of people in all areas including in the area of tourism. Today's tourists are increasing their demands and expectations of the services available in the tourism industry. In addition, due to less free time they are looking for 'value for money' and 'value for time' , and the whole available multimedia enhances their experience of the destination they're visiting as well as all the services that are available in it. Therefore tourist guides in the form of mobile applications are part of an innovative tourism which enables tourists to present and explore the city in a different and more special way. In most of famous destinations, this phenomenon of mobile application guide usage is increasingly common for each destination and functioning without it is already a bit unimaginable to modern tourists. Because of the increase in the number of mobile travel applications, it is of great importance to point out their significance in promotion and research of an tourist destination. It is on the basis of said information that it is important to observe in detail the role of information technology as well as the importance of mobile guides for tourism, both at the global level, and for the Republic of Croatia and Zadar County alone.