There are many factors that can have significantly affect a company's business, starting with global trends, national developments, customer or supplier relationships, creditors, employees (as well as other stakeholders), and many other direct and indirect factors. The problems that the Croatian economy has faced during the global crisis since 2008 are numerous - a fall in employment, an increase in debt, a fall in GDP, etc. has had a significant impact on all companies operating in the Republic of Croatia. This paper gives an example of the company Sardina d.o.o. which has increased and increased the number of employees in times of crisis, in which the paper explores how the enterprise is positioned towards the crisis and its impacts. The aim of the paper is to show that the crisis can also be a chance to increase business, increase the number of employees, and build new capacities and assumptions for growth. The paper will outline the strategies of companies in crisis, with particular emphasis on the possibilities of using the crisis to develop the business of the company, if the management of the company promptly recognizes the upcoming crisis and adopts appropriate strategies in response to the crisis. The paper presents the theoretical determinants of a business crisis, with strategies that can be applied in a period of business crises. The empirical part of the paper deals with the example of Sardina d.o.o. from Postira. The last significant crisis that affected the company was the business crisis of the Agrokor Group. By applying the right strategies and deciding to continue in business relations with the Agrokor as the largest individual customer, the company greatly influenced the future of the business. The company is facing other business crises, primarily by diversifying its operations, reducing costs, relationships with employees, but also establishing good relationships with subcontractors as one of the key stakeholders of the company.